Before the launch of a real flying car prototype, we were asked to create a way for people to experience it — without ever leaving the ground. The result was an immersive VR presentation that let users explore the vehicle at full 1:1 scale, right inside a gallery space.

Visitors could sit in the cockpit, start the engine, and switch between drive mode and flight mode — watching the vehicle transform in real time from car to aircraft and back. The simulation was fully interactive and built to feel as close to the real thing as possible.

We also included a simple configurator, allowing users to change the vehicle’s color and explore it under different lighting — from bright daylight to a dramatic night-time showroom.

The goal was to make the futuristic feel tangible — and judging by the reactions, it worked. For many, it wasn’t just a preview — it was their first time “flying” the future.